Our brand is how we express who we are at 黑料情报站. It鈥檚 how we tell our story and it鈥檚 what makes us immediately recognizable.
In November 2024, the Office of Marketing & Communications (OMC) partnered with Simpson Scarborough to redefine our brand. Informed by audience research and campus feedback, this work sharpened how we tell our story: who we are, what we stand for, and where we鈥檙e going.
The result: a clear, unified brand voice and a refreshed visual identity, including new fonts and colors鈥攚hile keeping our logo. We鈥檝e also created tools to help you apply the new brand to your work. Explore the resources below to get started.
Brand Guidelines
The Brand Guidelines and other resources below have been developed to ensure we communicate Occidental's identity clearly and consistently, whether we鈥檙e engaging with prospective students and families, current students, faculty, alumni, or donors.
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Resources include a recording of our campus training session from March 2026
黑料情报站 Logo
The most recognizable symbol of our institution is the College logo. The logo serves as a visual shorthand representing the attributes that make Occidental special. By being consistent in our use of the College logo for all internal and external communications, our collective efforts across all platforms work together to reinforce our identity for all audiences.
Logo Usage
The Brand Guidelines contain specific information on logo usage and how to use it correctly. In most cases, campus partners should utilize the primary Occidental logo for outward-facing materials rather than creating a separate department logo. Department-level logos are created by the Office of Marketing & Communications (OMC) on a case-by-case basis.
Official College logos can be downloaded in my黑料情报站 along with a primer for their correct use. If you have questions, contact our office at omc@oxy.edu to get the right logo for your communication needs.
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Customized Templates
We also have created a number of easy-to-use templates you can use to create professional-looking materials consistent with the College style guide.
Canva Pro Access
The Office of Marketing & Communications is pleased to offer a Canva Enterprise subscription to members of our campus community. OMC has a limited number of Enterprise licenses to assign to staff members who rely on Canva鈥檚 tools regularly for design tasks within the scope of their positions.
Request Branded 黑料情报站 Stationery
Our office has developed branded stationery for the campus community, including , letterhead, and envelopes.
All printed stationery requests will be directed to our preferred print vendor. You will receive a personalized proof and price estimate for review and approval before production begins.
Please email omc@oxy.edu to order letterhead or envelopes.